Hi!
I’m Dyah Rastika, or usually go by Raras, an English Literature graduate-turned-designer who creates experiences for software products that empower businesses and help people do better work.
Having working at several startups has given me a solid grounding in the art of creating effective design. I believe that design is fundamental to how humans interact, navigate, and comprehend their surroundings. Every day, I strive to work on human-centered, meaningful experiences and to satisfy my curiosity.
Currently I am,
Actively looking for new opportunities,
Capturing people’s precious memories (or a.k.a. being a freelance photographer) on the weekends, or
Probably drinking some iced dirty matcha.
I’m Dyah Rastika, or usually go by Raras, an English Literature graduate-turned-Designer with experience in building UI/UX designs for software products.
I had the opportunity to intern at Skilvul, Niagahoster and work with Krafthaus Indonesia as a UI/UX Designer.
Experience
UI/UX Designer
PT. Krafthaus Indonesia
Jul 2023 - Oct 2024
Worked on redesigns and new product launches with a focus on conversion rate optimization for Paperlust's platform (paperlust.co), serving a global audience across B2C and B2B markets. Collaborated with cross-functional teams to contribute to projects that improved user experience and business metrics.
UI/UX Designer
PT. Krafthaus Indonesia
Jul 2023 - Oct 2024
Worked on redesigns and new product launches with a focus on conversion rate optimization for Paperlust's platform (paperlust.co), serving a global audience across B2C and B2B markets. Collaborated with cross-functional teams to contribute to projects that improved user experience and business metrics.
UI/UX Designer
PT. Krafthaus Indonesia
Jul 2023 - Oct 2024
Worked on redesigns and new product launches with a focus on conversion rate optimization for Paperlust's platform (paperlust.co), serving a global audience across B2C and B2B markets. Collaborated with cross-functional teams to contribute to projects that improved user experience and business metrics.
Project-Based Intern: UI Designer Virtual Internship Experience
Niagahoster
Aug 2022 - Aug 2022
Completed a one-month internship program through Rakamin Academy x Niagahoster, redesigning the checkout process on Niagahoster's website.
Project-Based Intern: UI Designer Virtual Internship Experience
Niagahoster
Aug 2022 - Aug 2022
Completed a one-month internship program through Rakamin Academy x Niagahoster, redesigning the checkout process on Niagahoster's website.
Project-Based Intern: UI Designer Virtual Internship Experience
Niagahoster
Aug 2022 - Aug 2022
Completed a one-month internship program through Rakamin Academy x Niagahoster, redesigning the checkout process on Niagahoster's website.
UI/UX Designer Intern
Skilvul
Aug 2021 - Dec 2021
Participated in the virtual UX internship program by Skilvul x Kampus Merdeka, which involved designing an online learning platform and revamping the campaign update feature in Kitabisa’s mobile app. Performed research, created prototypes, and developed design systems.
UI/UX Designer Intern
Skilvul
Aug 2021 - Dec 2021
Participated in the virtual UX internship program by Skilvul x Kampus Merdeka, which involved designing an online learning platform and revamping the campaign update feature in Kitabisa’s mobile app. Performed research, created prototypes, and developed design systems.
UI/UX Designer Intern
Skilvul
Aug 2021 - Dec 2021
Participated in the virtual UX internship program by Skilvul x Kampus Merdeka, which involved designing an online learning platform and revamping the campaign update feature in Kitabisa’s mobile app. Performed research, created prototypes, and developed design systems.
Social Media Officer
Self-employed
Jul 2019 - Jul 2021
Managed social media accounts for small businesses, including F&B and tour agencies, conducting market research and competitor analysis to inform branding and content creation. Collaborated with clients to develop unique brand identities, designed branding materials, produced and edited photo and video content, and monitored analytics to track campaign performance.
Social Media Officer
Self-employed
Jul 2019 - Jul 2021
Managed social media accounts for small businesses, including F&B and tour agencies, conducting market research and competitor analysis to inform branding and content creation. Collaborated with clients to develop unique brand identities, designed branding materials, produced and edited photo and video content, and monitored analytics to track campaign performance.
Social Media Officer
Self-employed
Jul 2019 - Jul 2021
Managed social media accounts for small businesses, including F&B and tour agencies, conducting market research and competitor analysis to inform branding and content creation. Collaborated with clients to develop unique brand identities, designed branding materials, produced and edited photo and video content, and monitored analytics to track campaign performance.
Education
Brawijaya University
Bachelor's Degree in English Literature
2018 - 2022
Grade: 3.94 of 4.00 Selected as the best graduate of the Faculty of Cultural Studies at Universitas Brawijaya 2022 Period III.
Brawijaya University
Bachelor's Degree in English Literature
2018 - 2022
Grade: 3.94 of 4.00 Selected as the best graduate of the Faculty of Cultural Studies at Universitas Brawijaya 2022 Period III.
Brawijaya University
Bachelor's Degree in English Literature
2018 - 2022
Grade: 3.94 of 4.00 Selected as the best graduate of the Faculty of Cultural Studies at Universitas Brawijaya 2022 Period III.
Tools
Figma
Slack
Convert
Notion
Framer
Adobe Lightroom